Developing a brand story and defining its personality is the first step in building a brand. Take a look at your competitors’ brands and determine what sets them apart. Then, maintain consistency across all marketing touchpoints to build a brand that stands out and attracts potential customers. Here are a few examples of different and unique branding strategies for small businesses that most branding companies in Dubai use for their clients. You can also refer to other examples for inspiration.
Develop a brand story
Developing a brand story for small businesses should be part of a company’s strategic marketing plan. A brand’s story needs to reflect the social component of its business, allowing customers to identify with it personally. It should be based on the product’s design, packaging, and other aspects. Its name should also evoke an emotional response. It is essential to make this part of the business plan consistent with the product itself.
Define your brand’s personality
Your small business needs to define its personality. A brand has five dimensions: sincerity, excitement, competence, sophistication, and ruggedness. By defining your brand’s personality, you can better communicate its unique attributes and attract new customers. Here are five questions to ask to determine your brand’s personality. All brands need to have a personality. What are your customers attracted to? What makes them different from your competitors? How do you want your brand to stand out from the rest?
Look at your competitors’ brands
To create the best branding strategy for your small business, you should look at the brands of your competition and analyze their branding elements, including their logo, website, content, brand voice, and social media presence. To ensure that your strategy is unique and different, you can also use the services of a third-party expert to evaluate your competitors’ branding. In addition to researching your competitors, you can also look at your rivals’ products and services.
Maintain brand consistency across all marketing touch points
There are several reasons to maintain brand consistency across all marketing touchpoints for your small business. Consistency strengthens your brand identity and builds trust among customers. For example, if customers see your products in the same store, they will associate the same flavor with your products and services. Keeping your brand consistent across all marketing touchpoints will avoid confusion and enhance your brand’s impact.